In an era of constant change and rising costs, resilience has become beauty’s most valuable asset. This session unpacks how leading brands adapt, protect profitability, and evolve with purpose - revealing the mindset and strategic decisions that turn volatility into sustainable growth.
Nadine Tapia
Irene Scharmack
Gisselle Hernandez
Gisselle is an Afro-Latina former undocumented immigrant, who defied the odds to become the founder and CEO of one of the fastest-growing beauty brands, Glamlite Cosmetics. She launched the business with just a dream and $1900 on a credit card from her bedroom. Despite being a high school dropout and stay-at-home with no investors, bank loans, or business experience, Gisselle was determined to overcome all obstacles. Now, Glamlite is one of the few independent-owned, Black and Latina founded brands to secure licensing partnerships with world-renowned corporations, such as Mattel, Warner Bros., Hershey's, and many more. The brand is scaling significantly in 2025 alone acoss DTC, TikTok Shop and retail. Gisselle is a testament to resilience, determination, and the power of chasing dreams.