AI Hardware

AMD is going after Nvidia with new AI chips

The company sees the market for AI chips growing to $500 billion in the next four years

By Priya Khosla October 11, 2024

AMD announced new artificial intelligence chips to boost its rivalry with other chipmakers, including Nvidia. The chipmaker launched its new Instinct MI325X accelerators and Ryzen AI PRO 300 series processors along with other leading-edge computing chips.

“The data center and AI represent significant growth opportunities for AMD, and we are building strong momentum for our EPYC and AMD Instinct processors across a growing set of customers,” AMD chief executive Lisa Su said in a statement. With its new chips, AMD is “delivering leadership compute to power our customers’ most important and demanding workloads,” she added.

By 2028, AMD sees the market for data center AI accelerators reaching $500 billion, Su said, adding that the chipmaker is “committed to delivering open innovation at scale through our expanded silicon, software, network and cluster-level solutions.”

At Computex in June, Su announced AMD’s next-generation MI325X AI accelerator with improved “performance and memory capabilities for the most demanding AI” processing, which she said would be available in the fourth quarter. She also unveiled the Ryzen AI PRO 300 series which will be used for AI laptops, including Microsoft’s Copilot+ PCs.

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