Can you tell me about your background and how the company started?
I’ve been working in the animal health pharmaceuticals arena for over 20 years. I worked on the marketing side of things with many large multinationals and worked with companion animals and food as well.
One of the things I’ve noticed is that even though a lot of companies talked about loving cats and dogs, it looked like the dog products were getting a lot more attention. That started me thinking about why cats were not getting the same level of it.