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Unlock the secrets to eCommerce success! Discover how to attract customers, boost conversions, and build lasting brand loyalty.

From AI-driven personalization to social commerce and omnichannel growth, discover the strategies top beauty brands use to scale and thrive online.

Marketing & Consumer Engagement
eCommerce & Retail

Author:

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Michelle Miller

CMO
VEGAMOUR

Michelle Miller is an award-winning CMO passionate about building culturally iconic brands, driving rapid growth, and fostering global communities. With deep expertise in digital, social, and the creator economy, she thrives at the intersection of beauty, innovation, and culture.

Michelle has had the privilege of shaping transformative moments in beauty—Too Faced during its Estée Lauder acquisition, Kosas redefining clean beauty, and most recently, K18, where they pioneered biotech haircare. K18 became the #1 haircare brand on social media, earned 25 billion TikTok views and 50+ awards, and was acquired by Unilever Prestige.

Now, as the CMO of Vegamour, Michelle is leading the charge to build the #1 plant-powered hair growth & longevity brand, redefining hair wellness with innovation, authenticity, and community at its core.

Author:

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Jeremy Lowenstein

CMO
Milani Cosmetics

Jeremy Lowenstein, Chief Marketing Officer at Milani Cosmetics, is a seasoned consumer product marketing executive with proficiencies in brand building, digital and traditional communication strategy along with content development, upstream innovation, globalization, turnarounds, and integration. He is a trusted organizational leader with the ability to build and sustain high performing teams along with a strong global network of cross-functional partners to influence change and decision making with executive leadership teams. With a tenure spanning over two decades at companies such as Estee Lauder Inc., Coty Inc., Kopari Beauty, MeUndies and Milani Cosmetics - Jeremy Lowenstein has earned ever greater levels of responsibility—starting with his first role, in men's grooming and hair care at Aveda, followed by the fragrance division at Coty, up to his role at Sally Hansen, where he served as Vice President, Global Marketing and Product Development. Since then, he's held three Chief Marketing Officer roles at both founder-led and private equity owned brands including his current at LA-based Milani Cosmetics. Jeremy has extensive experience in brand marketing, innovation, optimization, globalization and brand turnaround and transformation.

Author:

Hoss Mortezaie

Vice President
Stord

Hoss Mortezaie is Vice President at Stord, leading strategic growth and partnerships across the global logistics and supply chain ecosystem. With a proven track record at tier-one supply chain enterprises, he brings extensive experience helping leading brands and retailers scale through technology-enabled fulfillment and integrated logistics solutions. His work has supported global expansion initiatives across North America, Europe, Asia, and Australia.

Hoss Mortezaie

Vice President
Stord

Hoss Mortezaie is Vice President at Stord, leading strategic growth and partnerships across the global logistics and supply chain ecosystem. With a proven track record at tier-one supply chain enterprises, he brings extensive experience helping leading brands and retailers scale through technology-enabled fulfillment and integrated logistics solutions. His work has supported global expansion initiatives across North America, Europe, Asia, and Australia.

Author:

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Ashu Dubey

Founder & CEO
Alhena AI

Ashu Dubey is the Founder & CEO of Alhena AI, a leader in AI-powered CX solutions for modern retail brands. With a background in both technology and growth strategy, he has been at the forefront of shaping how e-commerce businesses leverage AI to drive revenue, elevate customer satisfaction, and unlock operational efficiency.
A top voice on the intersection of AI and customer experience, Ashu brings a pragmatic yet visionary lens to the fast-evolving CX automation landscape. Ashu is a vocal advocate of solutions that are not just intelligent, but also brand-aligned, measurable, and human-like.

Author:

Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.

Hugo Borensztein

Co-Founder & CEO
Omi

Hugo Borensztein is the Co-Founder & CEO of Omi, the Virtual Photo Studio used by leading beauty and CPG brands to scale content creation with AI and 3D. Before Omi, he led operations at Meta, where he witnessed firsthand the growing demand for scalable digital content.

Level up your ROI with engaging, authentic, long-term creator partnerships. Uncover the framework for budget allocation, best practice, and measurable impact to leverage viral moments and amplify brand advocacy.

Marketing & Consumer Engagement
Growth & Scaling Strategies
eCommerce & Retail

Author:

Julian Reis

Founder & CEO
SuperOrdinary

Julian Reis

Founder & CEO
SuperOrdinary

Author:

Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

Juliette Tang

President
ONE/SIZE Beauty

Juliette Tang is the President of ONE/SIZE by Patrick Starrr, a brand dedicated to giving a voice to the unseen and unheard and the fastest-growing makeup brand at Sephora North America. Since joining in January 2023, she has focused on enhancing digital innovation, strengthening operations, and driving thoughtful growth.

With a background in digital-first beauty, Juliette has spent her career helping brands scale, build strong eCommerce foundations, and connect with consumers in meaningful ways. Before ONE/SIZE, she was Vice President of Global eCommerce at Huda Beauty, leading international eCommerce for Huda Beauty and Kayali Fragrances. She has also held leadership roles at NYX Professional Makeup (L’Oréal) and Zevia, where she contributed to the brand’s digital expansion and IPO. Earlier in her career, she worked in social media strategy at Zoosk and started her journey in technology at Google.

Author:

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

Patrick O'Keefe

Chief Integrated Marketing Officer
e.l.f beauty

A true digital and experiential disrupter, Patrick has spent the past 15+ years in the beauty industry focused on bringing brands to life with an integrated approach through Digital, Paid Media, Data Driven Marketing, Social, Influencer and Retail Partnerships. He joined the e.l.f. Beauty team in September 2019, where he brought his deep expertise to create the Integrated Marketing Communication team. Patrick is tasked with driving seamless integration and bullet proof brand consistency across all paid media, social media, influencer marketing and public relations for all brands in the e.l.f. Beauty portfolio. He is an integral part of the go-to-market strategy and helps lead the marketing efforts to explore new frontiers. Prior to e.l.f., Patrick was the Vice President of Integrated Consumer Communications at L’Oréal working on the Matrix and Biolage brands and driving results in the haircare and color categories. He also previously worked at Shiseido and supported hairdressers, makeup artists, nail techs and estheticians with the largest association management firm in the United States building their experiential marketing programs. Before the beauty industry, he worked at Walt Disney World and served in the United States Air Force. 

Author:

Raye Boyce

Beauty and Lifestyle Creator
@ItsMyRayeRaye

RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.

As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.

Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.

Raye Boyce

Beauty and Lifestyle Creator
@ItsMyRayeRaye

RAYE BOYCE, known as ItsMyRayeRaye, is a leading beauty influencer, entrepreneur, and dedicated mother based in Los Angeles, CA. She rose to prominence on YouTube with her engaging beauty reviews, makeup tutorials, and relatable vlogs, amassing a substantial and loyal following.

As a top beauty influencer, Raye has collaborated with today’s top brands and launched successful product collaborations that highlight her commitment to inclusivity and representation. Raye’s makeup product line with Colourpop Cosmetics and BH cosmetics, and a hair extension partnership with INH have all sold out in just a few days. Her entrepreneurial spirit shines through in her ability to create and market beauty products that resonate with a diverse audience.

Beyond her professional achievements, Raye is a devoted mother who balances her career with her family life. She uses her platform to advocate for self-love, inspiring her followers to embrace their unique beauty and confidence. Raye stands out not only for her professional success but also for her ability to connect with and uplift others, making her a true icon in the beauty community.

Author:

Anders Bill

Co-founder/CPO
Superfiliate

Anders is the Cofounder and CPO of Superfiliate.com - the fastest growing platform for creator marketing. Superfiliate is the home for all aspects of your creator marketing: across affiliate, upfront influencer programs and creator-led advertising. Anders and his team have direct partnerships and integrations with Meta, Shopify, YouTube and TikTok to help some of the top ecommerce brands like AG1, Glamnetic, Armra, Clearstem and so many more run their creator marketing at scale

Anders Bill

Co-founder/CPO
Superfiliate

Anders is the Cofounder and CPO of Superfiliate.com - the fastest growing platform for creator marketing. Superfiliate is the home for all aspects of your creator marketing: across affiliate, upfront influencer programs and creator-led advertising. Anders and his team have direct partnerships and integrations with Meta, Shopify, YouTube and TikTok to help some of the top ecommerce brands like AG1, Glamnetic, Armra, Clearstem and so many more run their creator marketing at scale

In an era of constant change and rising costs, resilience has become beauty’s most valuable asset. This session unpacks how leading brands adapt, protect profitability, and evolve with purpose - revealing the mindset and strategic decisions that turn volatility into sustainable growth.

Operational Excellence & Supply Chain
Growth & Scaling Strategies

Author:

Nadine Tapia

President
Latinas in Beauty

Nadine Tapia

President
Latinas in Beauty

Author:

Irene Scharmack

CEO
Quick Box Fulfilment

Irene Scharmack

CEO
Quick Box Fulfilment

Author:

Gisselle Hernandez

Founder & CEO
Glamlite Cosmetics

Gisselle is an Afro-Latina former undocumented immigrant, who defied the odds to become the founder and CEO of one of the fastest-growing beauty brands, Glamlite Cosmetics. She launched the business with just a dream and $1900 on a credit card from her bedroom. Despite being a high school dropout and stay-at-home with no investors, bank loans, or business experience, Gisselle was determined to overcome all obstacles. Now, Glamlite is one of the few independent-owned, Black and Latina founded brands to secure licensing partnerships with world-renowned corporations, such as Mattel, Warner Bros., Hershey's, and many more. The brand is scaling significantly in 2025 alone acoss DTC, TikTok Shop and retail. Gisselle is a testament to resilience, determination, and the power of chasing dreams.

Gisselle Hernandez

Founder & CEO
Glamlite Cosmetics

Gisselle is an Afro-Latina former undocumented immigrant, who defied the odds to become the founder and CEO of one of the fastest-growing beauty brands, Glamlite Cosmetics. She launched the business with just a dream and $1900 on a credit card from her bedroom. Despite being a high school dropout and stay-at-home with no investors, bank loans, or business experience, Gisselle was determined to overcome all obstacles. Now, Glamlite is one of the few independent-owned, Black and Latina founded brands to secure licensing partnerships with world-renowned corporations, such as Mattel, Warner Bros., Hershey's, and many more. The brand is scaling significantly in 2025 alone acoss DTC, TikTok Shop and retail. Gisselle is a testament to resilience, determination, and the power of chasing dreams.

Prepare your brand for the future of beauty retail – from brick to click and beyond. Scale smarter by optimizing e-commerce, blending digital and physical touchpoints, and leveraging the power of experiential retail for a future-ready strategy that will amplify your growth. 

eCommerce & Retail
Future Trends & Market Intelligence
Growth & Scaling Strategies

Author:

Paula Floyd

Founder & CEO
Headkount Inc

Paula Floyd

Founder & CEO
Headkount Inc

Author:

Sheena Zadeh

Founder
Kosas

Sheena Zadeh

Founder
Kosas

Author:

Kevin Wong

Vice President of Merchandising for Beauty
Target

Kevin Wong

Vice President of Merchandising for Beauty
Target

Author:

Brad Pearson

Director of Sales
Route

Brad Pearson

Director of Sales
Route

From Korean skincare breakthroughs to viral mascara hacks, modern beauty routines are shaped more by social feeds than store shelves. This session unpacks how cultural trends become commerce moments, and how brands can tap into performance insights and retail media strategies to turn social buzz into measurable results.


Future Trends & Market Intelligence
Marketing & Consumer Engagement

Author:

Riku Laitasalo

VP Client Services
Pacvue

I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.

Riku Laitasalo

VP Client Services
Pacvue

I am a seasoned retail professional with extensive experience on the brand, agency, and technology sides of the industry. Specializing in eCommerce and retail media, I currently lead the Client Services team at Pacvue to deliver sustainable and scalable growth for our clients. My diverse background in technology, finance, and retail, along with direct hands-on experience working with large brands enables me to lead our organization to deliver tailored solutions that meet diverse business needs in a continually dynamic retail environment. While my specialty is CPG and eCommerce, I have managed brands across numerous categories throughout both online and brick & mortar channels in the broader retail landscape.

Author:

Melissa Burdick

Co Founder & President
Pacvue

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Melissa Burdick

Co Founder & President
Pacvue

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Author:

Calvin Lammers

GM of Digital
NÉCESSAIRE

Calvin Lammers is a 13-year digital marketing veteran who started his career on the retail side with Target. Calvin made his first foray into eCommerce with Quidsi, an Amazon subsidiary with such sites as Diapers.com and Soap.com. Since then, Calvin has moved over to the brand side leading digital for at a number of F&B disruptor brands such as KIND, Bai, Spindrift, and Health-Ade before making the jump to beauty and personal care with Nécessaire.


At Nécessaire, Calvin oversees digital platforms and media for the personal care brand, including Sephora, Amazon and DTC.

Calvin Lammers

GM of Digital
NÉCESSAIRE

Calvin Lammers is a 13-year digital marketing veteran who started his career on the retail side with Target. Calvin made his first foray into eCommerce with Quidsi, an Amazon subsidiary with such sites as Diapers.com and Soap.com. Since then, Calvin has moved over to the brand side leading digital for at a number of F&B disruptor brands such as KIND, Bai, Spindrift, and Health-Ade before making the jump to beauty and personal care with Nécessaire.


At Nécessaire, Calvin oversees digital platforms and media for the personal care brand, including Sephora, Amazon and DTC.

Chaired by:

Author:

Kirbie Johnson

Co-Host and CEO
Gloss Angeles

Kirbie Johnson is a multi-hyphenate host-writer-producer-reporter living in Los Angeles. A veteran journalist, Kirbie has become a sought-after (no BS) authority on makeup, skincare, and wellness at the intersection of entertainment. She has appeared in 500+ on-air segments, reported on the grounds of the GRAMMYs and the Golden Globe Awards, on set of shows like Euphoria, and as a trusted interviewer has secured celebrity sit-downs with Kim Kardashian West, Rihanna, and Hailey Bieber. For years as POPSUGAR’s on-camera beauty reporter, Kirbie worked to explore the connection between beauty and entertainment, and now she thrives at the intersection of both industries. She co-hosts the much-loved and listened-to Gloss Angeles podcast, covering the latest launches, social trends and a guest roster of who's-who industry A-listers. With her (manicured) finger on the pulse, she breaks news on her own platforms, including her best-selling Substack newsletter, and contributes to pubs like Allure, Harper’s BAZAAR, The Hollywood Reporter, and has appeared on the 'Today' show, Freeform, and the BBC.

Kirbie Johnson

Co-Host and CEO
Gloss Angeles

Kirbie Johnson is a multi-hyphenate host-writer-producer-reporter living in Los Angeles. A veteran journalist, Kirbie has become a sought-after (no BS) authority on makeup, skincare, and wellness at the intersection of entertainment. She has appeared in 500+ on-air segments, reported on the grounds of the GRAMMYs and the Golden Globe Awards, on set of shows like Euphoria, and as a trusted interviewer has secured celebrity sit-downs with Kim Kardashian West, Rihanna, and Hailey Bieber. For years as POPSUGAR’s on-camera beauty reporter, Kirbie worked to explore the connection between beauty and entertainment, and now she thrives at the intersection of both industries. She co-hosts the much-loved and listened-to Gloss Angeles podcast, covering the latest launches, social trends and a guest roster of who's-who industry A-listers. With her (manicured) finger on the pulse, she breaks news on her own platforms, including her best-selling Substack newsletter, and contributes to pubs like Allure, Harper’s BAZAAR, The Hollywood Reporter, and has appeared on the 'Today' show, Freeform, and the BBC.