Gisselle Hernandez

Founder & CEO

Glamlite Cosmetics

Gisselle is an Afro-Latina former undocumented immigrant, who defied the odds to become the founder and CEO of one of the fastest-growing beauty brands, Glamlite Cosmetics. She launched the business with just a dream and $1900 on a credit card from her bedroom. Despite being a high school dropout and stay-at-home with no investors, bank loans, or business experience, Gisselle was determined to overcome all obstacles. Now, Glamlite is one of the few independent-owned, Black and Latina founded brands to secure licensing partnerships with world-renowned corporations, such as Mattel, Warner Bros., Hershey's, and many more. The brand is scaling significantly in 2025 alone acoss DTC, TikTok Shop and retail. Gisselle is a testament to resilience, determination, and the power of chasing dreams.

Melissa Burdick

Co Founder & President

Pacvue

Melissa Burdick is the President of Pacvue and is an expert in designing for online and e-Commerce marketing strategies. A 10-year Amazon veteran, Ms. Burdick helped launch the Amazon CPG/Health & Beauty retail business, building a business from the ground up with an evolving strategy to sell profitably online. She was an early leader of the Amazon Media Group, launching the first vendor display video ad, and developed and grew the Amazon advertising business. Ms. Burdick is well known as an e-Commerce thought leader, Forbes Agency Council member, and participates as a speaker at e-Commerce conferences and industry podcasts.

Heidi Glasser

Director of Corporate Affairs

Medicines360