| Page 10 | Kisaco Research

Moving from 'Women's Health' to Changing the Health in Women Paradigm

Over the past decade, women's health has gone from "severely underfunded and under-discussed" to "women's health is a $trillion market" - yet we are still faced with the same challenges, and more.
Women are 51% of the entire population. 100% of the population is affected by health challenges, yet men and women experience disease differently.
Health problems that affect women (differently), affect men directly or indirectly. This is an economic imperative and whoever chooses to ignore it is missing the boat.